Get new posts by email:

FARMING AND TECHNOLOGY …… my favourite app

My favourite, and most used app, on my iphone (next to Willie Weather) is the Angus Australia App. As a seedstock producer it is an integral part of my daily life on the farm.   Why may you ask is it such an integral part of your daily farm life? Here are a few examples…

Details

START SMALL ….. the secret to success

Over the last few weeks we have been interviewed by journalists as well as being asked about our journey so far by the many new potential clients and interested people that we have been fortunate to be introduced to. It’s funny how paths cross and where life takes you and where referrals come from –…

Details

TEMPERAMENT, TEMPERAMENT, TEMPERAMENT

In my previous life as a project manager when we were carrying out feasibility studies for new real estate projects, it was all about Location, Location, Location. When I first traded my hard hat and steel toe cap boots for an Akubra and gum boots and became a farmer, I used to tell people that…

Details

YOU CAN’T SELL A SECRET …… Marketing in the online age

For those of you who advertise with or follow Stud Stock Sales online http://www.studstocksales.com.au you will be familiar with their phrase “You Can’t Sell A Secret”. Such a simple phrase and yet so profoundly true. Studies show that you can produce the best product in the world but if you don’t take your product to the…

Details

WHY WE LOVE STOCK AND LAND BEEF WEEK

Each year the Stock and Land Beef Week seems to come round quicker and quicker. It’s hard to believe that Beef Week 2017 kicks off in a fortnight’s time. This year it starts the day after Australia Day. It’s a great opportunity to go on tour and be immersed in all things bulls. On a…

Details

AN HEIR AND A SPARE ….. a.k.a. the back-up bull

Growing up I remember my gran (who worked in service as a young girl) talking about ‘an heir and a spare’. The first year (2009) that we were sitting down at the farm kitchen table with a hot cup of tea on a cold winter’s morning planning our spring joining program we only had 20…

Details

Building your (Black Angus Beef) Brand

“You can’t compare your beginnings to someone else’s middle.” MELISSA WEST   The last month has been very exciting for us here at Merlewood Angus as the talented Jess Fletcher of IVY Design & Marketing http://www.ivydesign.com.au worked her magic with our website brief. Our ideas for the website have been flowing thick and fast and…

Details

A GOOD (FARMING) LIFE IS …

concrete-club-presents-1Green grass in the paddocks, contented cattle, hay in the sheds, right amount of rain – that to me is a good life. What’s a good life on your farm?