“You can’t compare your beginnings to someone else’s middle.” MELISSA WEST
The last month has been very exciting for us here at Merlewood Angus as the talented Jess Fletcher of IVY Design & Marketing http://www.ivydesign.com.au worked her magic with our website brief. Our ideas for the website have been flowing thick and fast and I have had to apply the handbrake to slow down, as although I have our overall vision in my mind for our website and what I would like to share with you; as of yet we don’t have ALL the content.
It takes time for the boys to mature and go out into the world.
It takes time for their offspring to be born, grow and go out into the markets.
It takes times to have the quality and consistency of product that you can confidently take your bulls to the market place and repeat that performance year after year.
It takes time to build up a client base through private treaty paddock sales that you know you will have enough clients to support a successful on-farm auction.
Then ONCE this has all happened it takes time to build up a media profile; to have links to online articles; to be in print.
Throughout the process of getting our ‘website live’ I have had to constantly remind myself that we are at the beginning of our journey and as we grow organically, so too will our content. Our media minutes will become filled with articles on our annual bull sales, features on our females, photos of our mature bulls – BUT it all takes time. Rome wasn’t built in a day and in this world of instant digital profiling we tend to compare our beginnings to everyone else’s middle.
Animals are the greatest teacher of all. After almost a decade spent with our beautiful black angus boys and breeders, they have taught me many lessons – the most important being:
the gift of patience
you can’t rush timing.
Cattle do things in their own time and at their own pace. Dictated by both their surroundings and the season everything unfolds in its own time and at its own pace. As I looked at this photograph today of the bare tree, I was reminded how only a short time ago the tree stood bare and naked with only the branches to see, but now -a mere couple of months later- the tree is clothed and filled with green leaves. We look forward to you sharing our story with you as we journey towards our Inaugural Autumn Bull Sale on 24 March 2017.
What are you journeying towards at the moment? – on your farm, or in your agricultural business or in life?